Al-Rashid mall

A modern identity for a classic place

How can developing an identity  preserve a history?

Al-Rashid Mall was established in 1995 and started in the Eastern Province in Al-Khobar. With the escalating development needs. The idea of building a shopping center with integrated services came to suit the growing needs of citizens and merchants.

Challenge:

Developing the visual identity while preserving the long history of the Rashid Mall and developing sub-identities that are linked to and complement the basic identity, in a way that is commensurate with the great development of the mall and attracts various target groups and becoming the first destination for the family in light of the great competition in the same sector.

Business strategy and design:

We worked on studying the current situation of the company, and a workshop was held to explore the visual identity with the decision makers to identify the fundamental reasons for changing the identity and contribute to achieving outputs commensurate with the requirements and objectives of the current administration. It contains all the services that the family needs, so the idea of ​​the logo was my hometown for the entire neighborhood map, which reflects the distinctive geographical space of Al-Rashid and the appropriate orientation. Fits print, digital and spatial outputs inside the mall.

Framework:

1. Developing the brand strategy through an exploratory workshop.
2. Design basic identity options.
3. Study the structure of identity and the development of sub-identities
4. Design of print and digital applications.
5. Identity guide development.