GCC Standardization Organization

Safe Consumer, Collaborative GCC Market and Global Trade Exchange 

Upon the decision of the Gulf Cooperation Council in 2001, the GCC standardization organization was established, which aimed to unite various standardization activities, follow up and take on the applications of these activities in conjunction with the national standardization devices within member countries in order to develop and promote Gulf services and industries, secure the consumer, and improve the quality of life within member nations

As part of the Authority’s vision of becoming a reliable regional expert in standardization activities and being the first authority in the GCC Common Market, a visual identity and communication strategy aligned with its objectives had to be developed; therefore, Meshbak contributed to positioning the Authority appropriately

Challenge:

Maintaining the organization’s primary identity while developing it simultaneously to align with its objectives and strategy by 2025, in order to serve as the first enabling organization for the shared Gulf market and the reliable regional expert reference for standardization activities

Work strategy:

Developing an effective communication strategy started from  determining the current situation of the institutional organization’s identity, as Meshbak’s team conducted internal workshops with the GSO’s team in order to discover the new approach of the identity, and analyze opportunities and challenges, in addition to defining stakeholders and their  behaviors to be able to build the suggested identity strategy and define the organization’s positioning, in order to develop the visual identity

Framework:

Building the identity strategy after studying and analyzing the current identity.

Developing the brand visual identity.

Structuring the communication and partnership strategy which includes: digital channels, media, traditional, events & .conferences, and internal communication.

Holding training workshops specialized in listening tools for the GSO’s team.

Building analytical reports for the Standardization Organization platforms.

Technical support and consulting.