{"id":12000,"date":"2019-07-30T09:44:30","date_gmt":"2019-07-30T09:44:30","guid":{"rendered":"http:\/\/www.meshbak.sa\/?p=2640"},"modified":"2026-02-25T09:01:28","modified_gmt":"2026-02-25T09:01:28","slug":"%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d8%a7%d8%b7%d9%81%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/meshbak.sa\/ar\/%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d8%a7%d8%b7%d9%81%d9%8a%d8%a9\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u062c\u0639\u0644 \u0625\u0639\u0644\u0627\u0646\u0643 \u064a\u062b\u064a\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0648\u064a\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u061f\u00a0"},"content":{"rendered":"<h1 style=\"direction: rtl;\"><b>\u0643\u064a\u0641 \u062a\u062c\u0639\u0644 \u0625\u0639\u0644\u0627\u0646\u0643 \u064a\u062b\u064a\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0648\u064a\u0624\u062b\u0631 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\u201c\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0648\u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u062c\u0644\u201d.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0648\u0648\u062c\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0631\u064a\u0643 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0648\u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0627\u0643\u064a \u0627\u0644\u0639\u0642\u0644 \u0648\u062d\u062a\u0649 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0632\u062f\u0648\u062c\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0645 \u0627\u0644\u0637\u0631\u064a\u0642\u062a\u064a\u0646\u060c \u0648\u062d\u0642\u0642\u062a \u0646\u0633\u0628\u0629 \u0664\u0663\u066a \u0645\u0646 \u0631\u0633\u0648\u062e \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0641\u064a \u0627\u0644\u0623\u0630\u0647\u0627\u0646 \u062e\u0644\u0627\u0644 \u0663 \u0633\u0646\u0648\u0627\u062a\u00a0 \u0648 \u0662\u0663\u066a \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0639\u0642\u0644\u0627\u0646\u064a.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0635\u062f\u0631 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629: Les Binet and Peter Fiels, The Long and The Short of it, IPA\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"direction: rtl;\">\n<h3 style=\"direction: rtl;\"><b>\u0623\u0646\u0648\u0627\u0639 \u0631\u062f\u0627\u062a \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u062a\u062c\u0627\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a:<\/b><\/h3>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0646\u0648\u0639\u0627\u0646 \u0645\u0646 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\u060c \u0648\u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0635\u0646\u0627\u0639\u0629 \u0646\u062a\u0627\u0626\u062c \u0645\u0645\u064a\u0632\u0629.<\/span><\/p>\n<p style=\"direction: rtl;\">\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0639\u0631:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0648 \u0647\u064a \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0627\u0637\u0641 \u0627\u0644\u0634\u062e\u0635 \u0645\u0639 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0627\u060c \u0623\u0648 \u064a\u0634\u0639\u0631 \u0628\u0623\u0646\u0647\u0627 \u0642\u0631\u064a\u0628\u0629 \u0645\u0646\u0647 \u0628\u0639\u062f \u0631\u0624\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u060c \u0648\u064a\u062a\u062d\u0642\u0642 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0631\u0636 \u0645\u0642\u0627\u0637\u0639 \u0648\u0635\u0648\u0631 \u0645\u062b\u0644: \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0648\u0627\u0644\u0642\u0637\u0637 \u0648\u0627\u0644\u0643\u0644\u0627\u0628 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0645\u062b\u0644: \u0625\u0639\u0644\u0627\u0646 \u0634\u0631\u0643\u0629 \u0643\u0648\u0644\u062c\u064a\u062a \u0644\u0645\u0639\u062c\u0648\u0646 \u0627\u0644\u0623\u0633\u0646\u0627\u0646 colgate \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0631\u0634\u064a\u062f \u0641\u064a \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u064a\u0627\u0647<\/span><\/p>\n<p style=\"direction: rtl;\"><a href=\"https:\/\/x.com\/MeshbakStudio\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2642 \" src=\"http:\/\/www.meshbak.sa\/wp-content\/uploads\/2019\/07\/EAGKjRhW4AAnugg.jpeg\" alt=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\" width=\"516\" height=\"727\" \/><\/a><\/p>\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u062b\u0627\u0646\u064a \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639:<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u00a0\u062a\u062d\u062f\u062b \u0631\u062f\u0629 \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0634\u062e\u0635 \u064a\u0634\u0639\u0631 \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062d\u0633 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0648\u0627\u0644\u062e\u064a\u0627\u0644\u064a \u0644\u062f\u064a\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0648\u064a\u062a\u062d\u0642\u0642 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062a\u0642\u0627\u0646 \u0646\u063a\u0645\u0627\u062a \u0627\u0644\u0623\u0635\u0648\u0627\u062a\u060c \u0648\u0627\u0644\u0625\u062e\u0631\u0627\u062c \u0627\u0644\u0633\u0644\u064a\u0645\u060c \u0648\u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635\u064a \u0648\u062d\u062a\u0649 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0641\u064a \u0627\u0644\u062e\u0644\u0641\u064a\u0629.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0641\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u064a\u0644\u0639\u0628 \u062f\u0648\u0631\u0627\u064b \u0643\u0628\u064a\u0631 \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0623\u064a \u0642\u0631\u0627\u0631 \u0628\u0639\u062f \u0645\u0634\u0627\u0647\u062f\u062a\u0647\u0645 \u0627\u064a\u0627\u0647.\u00a0<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0634\u0631\u0643\u0629 \u0643\u0648\u0643\u0627\u0643\u0648\u0644\u0627 Coca Cola:<\/span><\/p>\n<p style=\"direction: rtl;\"><a href=\"https:\/\/meshbak.sa\/\"><img decoding=\"async\" class=\"alignnone wp-image-2643 \" src=\"http:\/\/www.meshbak.sa\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-28-at-10.07.58-AM.png\" alt=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\" width=\"589\" height=\"334\" \/><\/a><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0642\u0627\u0644\u060c \u0645\u064a\u062b \u0628\u064a\u0634\u0628\u064a\u0644\u060c \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0625\u0634\u0647\u0627\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u201c\u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632\u201d \u0625\u0646<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u00a0\u201c\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632\u062a \u0628\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u062d\u0642\u0642\u062a \u0639\u0627\u0626\u062f\u0627 \u0623\u0643\u062b\u0631 \u0628\u0646\u0633\u0628\u0629 54% \u0645\u0646 \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u062d\u0648\u064a \u0639\u0644\u0649 \u0630\u0644\u0643\u201d<\/span><\/p>\n<p style=\"direction: rtl;\">\n<h3 style=\"direction: rtl;\"><b>\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a:<\/b><\/h3>\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u0633\u0639\u0627\u062f\u0629<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u00a0\u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u062c\u0639\u0644\u0643 \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u0631\u0627\u062d\u0629 \u0648\u062a\u0634\u0645\u0644 \u0643\u0644 \u0645\u0627 \u0630\u0643\u0631\u0646\u0627\u0647 (\u0645\u0634\u0627\u0639\u0631 \u062d\u064a\u0648\u064a\u0629 \u0627\u0644\u0634\u0628\u0627\u0628 \u0648\u0627\u0644\u0641\u062e\u0627\u0645\u0629 \u0648\u0627\u0644\u0633\u0639\u0627\u062f\u0629 \u2026) \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u0627\u0644\u0631\u0648\u0645\u0627\u0646\u0633\u064a\u0629 \u0648\u0627\u0644\u0645\u063a\u0627\u0645\u0631\u0629 \u0648\u0627\u0644\u0644\u0639\u0628 \u0648\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0639\u0627\u0626\u0644\u064a.<\/span><\/p>\n<p style=\"direction: rtl;\"><img decoding=\"async\" class=\"alignnone wp-image-2645\" src=\"http:\/\/www.meshbak.sa\/wp-content\/uploads\/2019\/07\/coca-cola-happiness-300x156.jpg\" alt=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\" width=\"411\" height=\"214\" \/><\/p>\n<h4 style=\"direction: rtl;\"><\/h4>\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u063a\u0636\u0628<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0645\u0633\u062a\u0627\u0626\u064a\u0646 \u0645\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0645\u062b\u0644: \u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u0631\u0634\u062d\u064a\u0646 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u064a\u0646.<\/span><\/p>\n<p style=\"direction: rtl;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2647\" src=\"http:\/\/www.meshbak.sa\/wp-content\/uploads\/2019\/07\/emotions-in-advertising-anger-500x282.png\" alt=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\" width=\"434\" height=\"245\" \/><\/p>\n<p style=\"direction: rtl;\">\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u0627\u0634\u0645\u0626\u0632\u0627\u0632<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u062c\u0639\u0644 \u0627\u0644\u0646\u0627\u0633 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0633\u0648\u0621 \u062a\u062c\u0627\u0647 \u0623\u0646\u0641\u0633\u0647\u0645\u060c \u0645\u0646 \u0623\u062c\u0644 \u0628\u064a\u0639 \u0627\u0644\u0623\u062f\u0648\u064a\u0629 \u0627\u0644\u0637\u0628\u064a\u0629 \u0648\u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0648\u062e\u0637\u0637 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u063a\u0630\u0627\u0626\u064a.<\/span><\/p>\n<p style=\"direction: rtl;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2648\" src=\"http:\/\/www.meshbak.sa\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-29-at-12.41.47-PM.png\" alt=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\" width=\"426\" height=\"301\" \/><\/p>\n<p style=\"direction: rtl;\">\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0648\u0627\u0644\u062d\u0632\u0646<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u062e\u062f\u0645 \u0644\u0625\u062b\u0627\u0631\u0629 \u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062a\u0639\u0627\u0637\u0641\u061b \u0648\u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0641\u0639\u0627\u0644\u0629 \u0641\u064a \u0646\u0634\u0631 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/span><\/p>\n<p style=\"direction: rtl;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2649\" src=\"http:\/\/www.meshbak.sa\/wp-content\/uploads\/2019\/07\/Personal-Appeal-Advertising-2.jpg\" alt=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\" width=\"352\" height=\"259\" \/><\/p>\n<p style=\"direction: rtl;\">\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u062e\u0648\u0641<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u0646\u0634\u0631 \u0627\u0644\u062e\u0648\u0641 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a \u0644\u0631\u062f\u0639 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0639\u0646 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0636\u0627\u0631\u0629\u060c \u0645\u062b\u0644: \u0627\u0644\u062a\u062f\u062e\u064a\u0646 \u0623\u0648 \u062a\u0639\u0627\u0637\u064a \u0627\u0644\u0645\u062e\u062f\u0631\u0627\u062a.<\/span><\/p>\n<p style=\"direction: rtl;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2650\" src=\"http:\/\/www.meshbak.sa\/wp-content\/uploads\/2019\/07\/1093.png\" alt=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\" width=\"444\" height=\"289\" \/><\/p>\n<h4 style=\"direction: rtl;\"><\/h4>\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u062f\u0647\u0634\u0629<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0638\u0647\u0631 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0641\u064a \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u062f\u0645\u062c\u0647\u0627 \u0645\u0639 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u0642\u062f \u062a\u0643\u0648\u0646 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0623\u0648 \u0633\u0644\u0628\u064a\u0629.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u00a0\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062a\u0627\u0644\u064a \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0639\u0631\u0636 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0643\u064a\u0645\u064a\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u062e\u0637\u0631\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0637\u0641\u0627\u0644.<\/span><\/p>\n<p style=\"direction: rtl;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2651\" src=\"http:\/\/www.meshbak.sa\/wp-content\/uploads\/2019\/07\/392696_292669980777956_2090576285_n.jpg\" alt=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\" width=\"490\" height=\"355\" \/><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3 style=\"direction: rtl;\"><b>\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a \u0646\u062c\u0627\u062d \u0628\u0627\u0647\u0631:\u00a0<\/b><\/h3>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062d\u0645\u0644\u0629 <\/span><a href=\"https:\/\/www.dove.com\/sa\/en\/stories\/campaigns.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dove&#8217;s Real Beauty <\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u0627\u0644\u062a\u064a \u0641\u0627\u0632\u062a \u0641\u064a \u0623\u0641\u0636\u0644 \u0625\u0639\u0644\u0627\u0646 \u0645\u0624\u062b\u0631.\u00a0<\/span><\/p>\n<p style=\"direction: rtl;\"><a href=\"https:\/\/www.youtube.com\/watch?v=XpaOjMXyJGk\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2641\" src=\"http:\/\/www.meshbak.sa\/wp-content\/uploads\/2019\/07\/Dove-Samples.jpg\" alt=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\" width=\"700\" height=\"466\" \/><\/a><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0623\u0635\u062f\u0631\u062a \u0634\u0631\u0643\u0629 \u062f\u0648\u0641 \u0625\u0639\u0644\u0627\u0646 \u0641\u064a\u062f\u064a\u0648 \u062a\u0645 \u0646\u0634\u0631\u0647 \u0628\u0639\u0646\u0627\u064a\u0629 \u0644\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0631\u0623\u0629 \u0648\u062c\u0639\u0644\u0647\u0627 \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u0631\u0636\u0627 \u0639\u0646 \u0646\u0641\u0633\u0647\u0627\u060c \u0648\u0643\u0627\u0646\u0648\u0627 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0631\u0627\u0648\u062d\u062a \u0631\u062f\u0627\u062a \u0641\u0639\u0644\u0647\u0645 \u0628\u064a\u0646 &#8220;\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648 \u0627\u0644\u062f\u0641\u0621 \u0648\u062d\u062a\u0649 \u0627\u0644\u0633\u0639\u0627\u062f\u0629&#8221;.\u00a0<\/span><\/p>\n<p style=\"direction: rtl;\">\n<h3 style=\"direction: rtl;\"><b>\u0646\u0644\u062e\u0635 \u0627\u0644\u062a\u062f\u0648\u064a\u0646\u0629 \u0628\u0623\u0647\u0645 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0627\u0637\u0641\u064a\u0627\u064b \u0648\u064a\u0631\u0633\u062e \u0628\u0627\u0644\u0630\u0627\u0643\u0631\u0629:\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0643\u062b\u0631 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u062a\u0623\u062b\u064a\u0631\u0627\u064b (\u0627\u0644\u0641\u0631\u062d \/ \u0627\u0644\u062d\u0632\u0646 ) \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0631\u0628\u0637 \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0646\u0647\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629 CTA.<\/span><\/li>\n<\/ul>\n<p style=\"direction: rtl;\">\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0644\u0630\u0627 \u0646\u0646\u0635\u062d\u0643 \u0628\u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0628\u0645\u062c\u0631\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0633\u062a\u0646\u0628\u0647\u0631 \u0628\u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u064a\u0648\u0645\u064a\u0629\u060c \u0648\u0642\u062f \u062a\u0646\u062f\u0647\u0634 \u0623\u0643\u062b\u0631 \u0628\u0642\u0644\u0629 \u0625\u062f\u0631\u0627\u0643\u0647\u0645 \u0644\u062d\u0642\u064a\u0642\u0629 \u0623\u0646 \u0647\u0630\u0627 \u0645\u0627 \u064a\u062d\u062f\u062b \u0628\u0627\u0644\u0641\u0639\u0644.<\/span><\/p>\n<p style=\"direction: rtl;\">\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0635\u0627\u062f\u0631:<\/span><\/p>\n<p style=\"direction: rtl;\"><a href=\"https:\/\/appliedpsychologydegree.usc.edu\/blog\/thinking-vs-feeling-the-psychology-of-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/appliedpsychologydegree.usc.edu\/blog\/thinking-vs-feeling-the-psychology-of-advertising\/<\/span><\/a><\/p>\n<p style=\"direction: rtl;\"><a href=\"https:\/\/blog.emolytics.com\/trends\/importance-of-emotions-in-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blog.emolytics.com\/trends\/importance-of-emotions-in-advertising\/<\/span><\/a><\/p>\n<p style=\"direction: rtl;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/emotions-in-advertising-examples\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blog.hubspot.com\/marketing\/emotions-in-advertising-examples<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0643\u064a\u0641 \u062a\u062c\u0639\u0644 \u0625\u0639\u0644\u0627\u0646\u0643 \u064a\u062b\u064a\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0648\u064a\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u0644\u0627 \u064a\u064f\u0646\u0633\u0649\u061f\u00a0 \u062a\u0644\u062a\u0641\u062a \u064a\u0645\u064a\u0646 \u062a\u0644\u062a\u0641\u062a \u064a\u0633\u0627\u0631 \u062a\u062c\u062f \u0625\u0639\u0644\u0627\u0646.. \u0623\u0635\u0628\u062d \u0639\u0627\u0644\u0645\u0646\u0627 \u0627\u0644\u062d\u0627\u0644\u064a \u0645\u0632\u062f\u062d\u0645 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0633\u0648\u0627\u0621 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646\u0647\u0627 \u0623\u0648 \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629. \u0641\u0633\u0648\u0627\u0621\u064b \u0643\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062c\u0648\u0627\u0644 \u0641\u064a \u0627\u0644\u062a\u0635\u0641\u062d \u0623\u0648 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u0648 \u062a\u0634\u0627\u0647\u062f \u0628\u0631\u0646\u0627\u0645\u062c\u0643 \u0627\u0644\u0645\u0641\u0636\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0623\u0648 \u062a\u062a\u062c\u0647 \u0644\u0639\u0645\u0644\u0643 \u0641\u062a\u0634\u0627\u0647\u062f \u0625\u0639\u0644\u0627\u0646\u0627\u064b \u0641\u064a \u0627\u0644\u0634\u0627\u0631\u0639 \u0644\u0643\u0646 \u0643\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u064b \u0645\u0646\u0647\u0627 \u064a\u0631\u0633\u062e \u0628\u0630\u0627\u0643\u0631\u062a\u0643\u061f [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[33],"tags":[41,35,506,505,39,51],"class_list":["post-12000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ar","tag-41","tag-35","tag-506","tag-505","tag-39","tag-51"],"acf":[],"_links":{"self":[{"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/posts\/12000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/comments?post=12000"}],"version-history":[{"count":3,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/posts\/12000\/revisions"}],"predecessor-version":[{"id":17058,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/posts\/12000\/revisions\/17058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/media\/7394"}],"wp:attachment":[{"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/media?parent=12000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/categories?post=12000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/tags?post=12000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}