\u0647\u0644 \u0637\u0628\u0642\u0643 \u0627\u0644\u0645\u0641\u0636\u0644 \u0627\u0644\u0630\u064a \u062a\u0630\u0648\u0642\u062a\u0647 \u0641\u064a \u0623\u062d\u062f \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0643\u0627\u0646 \u0631\u0627\u0626\u0639 \u0628\u0633\u0628\u0628 \u0627\u0644\u0634\u064a\u0641 \u0627\u0644\u0630\u064a \u062d\u0636\u0651\u0631\u0647\u061f<\/span><\/p>\n \u0623\u0645 \u0628\u0633\u0628\u0628 \u0627\u0644\u0645\u0642\u0627\u062f\u064a\u0631 \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u062e\u062f\u0645\u0647\u0627\u061f<\/p>\n \u0623\u0648 \u0639\u0644\u0649 \u0627\u0644\u0623\u062d\u0631\u0649 \u0643\u0627\u0646 \u0628\u0633\u0628\u0628 \u0648\u0635\u0641\u0629 \u0633\u062d\u0631\u064a\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u0627\u062a\u0628\u0639\u0647\u0627\u061f<\/p>\n \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0634\u0628\u0647 \u0645\u0627\u062a\u0643\u0648\u0646 \u0628\u0627\u0644\u0623\u0643\u0644\u0627\u062a \u0627\u0644\u0644\u0630\u064a\u0630\u0629 \u0627\u0644\u0645\u0634\u0647\u0648\u0631\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0641 \u062e\u0644\u0641\u0647\u0627 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644 \u0623\u0633\u0627\u0633\u064a\u0629 \u0633\u0627\u0647\u0645\u062a \u0628\u0646\u062c\u0627\u062d\u0647\u0627 \u0645\u0646 \u062a\u062e\u0637\u064a\u0637 \u062f\u0642\u064a\u0642 \u064a\u0633\u0628\u0642 \u0627\u0644\u0637\u0628\u062e\u060c \u0644\u062f\u0642\u0651\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c\u00a0<\/span>\u0625\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0642\u0627\u062f\u064a\u0631 \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629.. \u0644\u064a\u0635\u0646\u0639\u0647\u0627 \u0634\u063a\u0641 \u0634\u064a\u0641 \u064a\u0642\u0648\u0645 \u0628\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0637\u064f\u0631\u0642 \u0648\u0627\u0644\u0648\u0635\u0641\u0627\u062a \u0648\u064a\u062d\u0642\u0642 \u0628\u0630\u0644\u0643 \u0646\u062c\u0627\u062d \u0639\u0627\u0644\u064a \u064a\u064f\u0630\u0643\u0631 \u0648\u0644\u0627 \u064a\u064f\u0646\u0633\u0649.<\/span><\/p>\n \n <\/b>\u0643\u064a\u0641 \u0646\u062d\u0643\u0645 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a\u0646\u0627 \u0645\u0646 \u0641\u0634\u0644\u0647\u0627 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0646\u0627 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633\u061f \u0628\u062f\u0627\u064a\u0629 \u0643\u0644 \u062d\u0645\u0644\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648 \u0648\u0636\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0646\u0635\u062d \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 SMART \u0648\u062a\u0639\u0646\u064a \u0623\u0646 \u0623\u0647\u062f\u0627\u0641\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646:<\/p>\n \u0645\u062d\u062f\u062f\u0629 Specific: \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 \u0628\u0648\u0636\u0648\u062d \u062d\u062a\u0649 \u064a\u0641\u0647\u0645 \u0643\u0627\u0645\u0644 \u0641\u0631\u064a\u0642\u0643 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0648 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646\u0647\u0627<\/span><\/p>\n \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 Measurable: \u062a\u062d\u062a\u0648\u064a \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0629 (KPI) \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u062a\u0633\u0645\u062d \u0644\u0643 \u0628\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d\u0643 \u0645\u0646 \u0639\u062f\u0645\u0647 \u0639\u0646\u062f \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627<\/span><\/p>\n \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 Achievable: \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0647\u062f\u0627\u0641\u0643 \u0637\u0645\u0648\u062d\u0629 \u0648\u0628\u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u062a\u0644\u0627\u0626\u0645 \u0642\u062f\u0631\u0629 \u0634\u0631\u0643\u062a\u0643 \u0648\u0641\u0631\u064a\u0642\u0643 \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a\u0647\u0645.<\/span><\/p>\n \u0630\u0627\u062a \u0635\u0644\u0629 Relevant: \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0648\u062c\u0647 \u0639\u0645\u0644\u0643\u060c \u0623\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0623\u0633\u0628\u0627\u0628 \u0648\u062c\u064a\u0647\u0629 \u0644\u0643\u0644 \u0647\u062f\u0641 \u0645\u0646 \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/p>\n \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u062f Time-Bound: \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0644\u0623\u0647\u062f\u0627\u0641 \u062c\u062f\u0648\u0644 \u0632\u0645\u0646\u064a \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u0645\u0646\u0647\u0627 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0644\u0643\u064a \u062a\u0633\u062a\u0637\u064a\u0639 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0627 \u0628\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u0648\u0636\u0639\u062a\u0647\u0627 \u0645\u0633\u0628\u0642\u064b\u0627.<\/span><\/p>\n \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0639\u0646\u062f \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0637\u0639\u0645 \u062c\u062f\u064a\u062f \u0648\u0646\u0627\u0634\u0626 \u0643\u0627\u0646 \u0623\u062d\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0633\u0646\u0629 2022 \u0623\u0646\u0647 \u0633\u064a\u062a\u0645 \u0631\u0641\u0639 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 10K \u0625\u0636\u0627\u0641\u0629 \u0641\u064a \u0645\u0646\u0635\u0629 \u062a\u0648\u064a\u062a\u0631.<\/span><\/p>\n \n \u0646\u0634\u0631 \u0663 – \u0664 \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0648\u0627\u062d\u062f (\u062a\u0641\u0627\u0639\u0644\u064a\u0629 – \u062a\u062b\u0642\u064a\u0641\u064a\u0629 – \u062a\u0631\u0648\u064a\u062c\u064a\u0629)<\/span><\/p>\n<\/li>\n \u062a\u0641\u0639\u064a\u0644 \u062d\u0645\u0644\u0627\u062a \u0634\u0647\u0631\u064a\u0629 \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0647\u062f\u0641 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646<\/span><\/p>\n<\/li>\n \u062f\u0639\u0648\u0629 \u0645\u0624\u062b\u0631\u064a\u0646 micro influencers \u0644\u062a\u062c\u0631\u0628\u0629 \u0623\u0637\u0628\u0627\u0642 \u0627\u0644\u0645\u0637\u0639\u0645 \u0648\u0646\u0634\u0631 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u0639 \u0648\u0636\u0639 \u062a\u0627\u0642 \u0644\u0644\u0645\u0637\u0639\u0645.<\/span><\/p>\n<\/li>\n<\/ul>\n \u0648\u0644\u0627 \u062a\u0646\u0633\u0649 \u0623\u0647\u0645\u064a\u0629 \u0648\u0636\u0648\u062d \u0623\u0647\u062f\u0627\u0641\u0643 \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629\u060c \u0645\u0639 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u064a\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0647\u0651\u062f \u0644\u0643 \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u062a\u062a\u0636\u062d \u0644\u0643 \u0631\u0624\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u0645\u0631\u062c\u0648\u0629.<\/p>\n \n <\/b>\u0642\u0645 \u0628\u062f\u0631\u0627\u0633\u0629 \u0645\u0643\u062b\u0641\u0629 \u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0648 \u0641\u0626\u062a\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0645\u0627 \u0647\u064a \u0645\u064a\u0632\u0627\u062a\u0647\u0645 \u0648\u0645\u0627 \u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u0630\u064a \u062a\u0635\u0646\u0639\u0647 \u0628\u0648\u062c\u0648\u062f\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u062f\u0631\u0627\u0633\u062a\u0643 \u0644\u0647\u0645 \u062a\u0633\u0627\u0639\u062f\u0643 \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u062a\u0641\u0648\u0642 \u0641\u064a\u0647 \u0648\u0623\u064a\u0646 \u064a\u0645\u0643\u0646\u0643 \u0627\u0646 \u062a\u0642\u062f\u0645 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644\u060c \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0644\u0627 \u062a\u0639\u0646\u064a \u0623\u0646\u0647 \u064a\u0645\u0643\u0646\u0643 \u0631\u0624\u064a\u0629 \u0645\u0624\u0634\u0631\u0627\u062a\u0647\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u063a\u064a\u0631\u0647\u0627\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0633\u0645\u062d \u0644\u0643 \u0628\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0623\u0628\u0631\u0632 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0628\u0646\u0627\u0621 \u062e\u0637\u062a\u0643 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 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