{"id":12052,"date":"2021-10-03T08:02:46","date_gmt":"2021-10-03T08:02:46","guid":{"rendered":"https:\/\/www.meshbak.sa\/?p=3837"},"modified":"2026-03-11T22:14:00","modified_gmt":"2026-03-11T22:14:00","slug":"%d8%a7%d9%84%d8%ac%d9%88%d8%a7%d8%a6%d8%b2-%d8%a7%d9%84%d8%a5%d8%a8%d8%af%d8%a7%d8%b9%d9%8a%d8%a9-%d9%83%d9%80%d9%80%d9%8a%d9%80%d9%81-%d8%aa%d9%80%d9%81%d9%80%d9%80%d9%88%d8%b2-%d8%a8%d9%80%d9%87","status":"publish","type":"post","link":"https:\/\/meshbak.sa\/ar\/%d8%a7%d9%84%d8%ac%d9%88%d8%a7%d8%a6%d8%b2-%d8%a7%d9%84%d8%a5%d8%a8%d8%af%d8%a7%d8%b9%d9%8a%d8%a9-%d9%83%d9%80%d9%80%d9%8a%d9%80%d9%81-%d8%aa%d9%80%d9%81%d9%80%d9%80%d9%88%d8%b2-%d8%a8%d9%80%d9%87\/","title":{"rendered":"\u0627\u0644\u062c\u0648\u0627\u0626\u0632 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629.. \u0643\u0640\u0640\u064a\u0640\u0641 \u062a\u0640\u0641\u0640\u0640\u0648\u0632 \u0628\u0640\u0647\u0640\u0627\u061f\u00a0"},"content":{"rendered":"<h1 style=\"direction: 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\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0648\u0623\u062c\u0632\u0627\u0626\u0647 \u0628\u062d\u064a\u062b \u064a\u0633\u0647\u0644 \u0641\u0647\u0645\u0647 \u0648\u062a\u0631\u062a\u064a\u0628\u0647 \u0628\u062a\u0633\u0644\u0633\u0644 \u0645\u0641\u0647\u0648\u0645 \u062d\u0633\u0628 \u0645\u0642\u0627\u064a\u064a\u0633 <\/span><b>SMART<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">Specific (\u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0641\u0643\u0627\u0631\u0643 \u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u0646\u0637\u0627\u0642)<\/span><\/li>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">Achievable (\u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0641\u0643\u0631\u0629 \u0623\u0648 \u0627\u0644\u0628\u0635\u064a\u0631\u0629 \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642\u0647\u0627)<\/span><\/li>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">Relevant (\u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0644\u0641\u0643\u0631\u0629 \u0635\u0644\u0629 \u0648\u0627\u0636\u062d\u0629 \u0628\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644)<\/span><\/li>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">Time-bound ( \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0646\u0637\u0627\u0642 \u0632\u0645\u0646\u064a \u0645\u062d\u062f\u062f \u0644\u0644\u0639\u0645\u0644 \u0648\u0625\u0646\u062a\u0627\u062c\u0647)<\/span><\/li>\n<\/ul>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0648\u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u0648\u0636\u064a\u062d\u0647\u0627 \u0628\u0647\u0630\u0627 \u0627\u0644\u062a\u0644\u062e\u064a\u0635 \u0647\u064a \u0639\u0648\u0627\u0626\u062f \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u0644 \u0643\u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0648\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644\u0629 \u0644\u0625\u062b\u0628\u0627\u062a \u0627\u0644\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0639 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633 <\/span><b>SMART<\/b><\/p>\n<h4 style=\"text-align: right;\"><b>\u062a\u064f\u0635\u0627\u063a \u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0641\u0642 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0644\u0643\u0644 <\/b><span style=\"font-weight: 400;\">\u0627\u0644\u062c\u0648\u0627\u0626\u0632 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 <\/span><b>\u0648\u0627\u0644\u062a\u064a \u0639\u0627\u062f\u0629\u064b \u062a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u062a\u0627\u0644\u064a:<\/b><\/h4>\n<ul>\n<li style=\"direction: rtl;\"><b>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\/ \u0627\u0644\u0645\u0634\u0627\u0643\u0644\u061f<\/span><\/li>\n<li style=\"direction: rtl;\"><b>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062d\u0644 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0644\u062d\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u062f\u064a\u061f<\/span><\/li>\n<li style=\"direction: rtl;\"><b>\u0627\u0644\u062a\u0646\u0641\u064a\u0630:<\/b><span style=\"font-weight: 400;\"> \u0645\u0627 \u0647\u064a \u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\/\u00a0 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629\/ \u0643\u064a\u0641 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u061f<\/span><\/li>\n<li style=\"direction: rtl;\"><b>\u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a: <\/b><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u062c\u0648\u062f\u0629 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629\/ \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u061f<\/span><\/li>\n<\/ul>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0648\u0642\u062f \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0639\u0646\u0627\u0635\u0631 \u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u0648\u0642\u062a \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0623\u064a \u0639\u0646\u0627\u0635\u0631 \u0633\u0627\u0647\u0645\u062a \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627.<\/span><br \/>\n<b><\/b><\/p>\n<p style=\"direction: rtl;\">\n<ul>\n<li aria-level=\"1\">\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0628\u062d\u062b<\/b><\/h4>\n<\/li>\n<\/ul>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0642\u0628\u0644 \u0627\u0644\u062a\u0642\u062f\u0645 \u0628\u0623\u064a \u062e\u0637\u0648\u0629\u064d \u0644\u0644\u0645\u0633\u0627\u0628\u0642\u0629\u060c \u0627\u062d\u0631\u0635 \u0628\u0623\u0646 \u062a\u0639\u0631\u0641 \u0643\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0628\u0625\u0645\u0643\u0627\u0646\u0647\u0627 \u0645\u0633\u0627\u0639\u062f\u062a\u0643\u00a0 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0641\u0627\u0626\u0632\u064a\u0646 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646\u060c \u0645\u0634\u0627\u0631\u064a\u0639\u0647\u0645\u060c \u0623\u0633\u0628\u0627\u0628 \u0641\u0648\u0632\u0647\u0645\u060c \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0623\u0648 \u0646\u0633\u0628 \u0627\u0644\u0641\u0648\u0632 \u0644\u0643\u0644 \u0641\u0626\u0629\u060c \u0648\u0623\u064a \u0645\u0639\u0644\u0648\u0645\u0629 \u0645\u0645\u0643\u0646 \u062a\u0641\u064a\u062f\u0643 \u0628\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0644\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0625\u0631\u0634\u0627\u062f\u064a \u0644\u0644\u062c\u0627\u0626\u0632\u0629 \u0648\u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0639\u0631\u0636 \u0639\u0627\u062f\u0629\u064b \u0643\u0627\u0641\u0629 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0645\u062b\u0644 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062c\u0648\u0627\u0626\u0632 \u0627\u0644\u062e\u0627\u0635\u0629.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0647\u0646\u0627 <\/span><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2021\/05\/2021-Effie-Awards-Entry-Guide.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u062c\u0648\u0627\u0626\u0632 Effie<\/span><\/a><\/p>\n<p style=\"direction: rtl;\">\n<p style=\"direction: rtl;\">\n<ul>\n<li aria-level=\"1\">\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u0635\u062f\u0642 \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629<\/b><\/h4>\n<\/li>\n<\/ul>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062d\u0627\u0648\u0644 \u0627\u0644\u0627\u0628\u062a\u0639\u0627\u062f \u0639\u0646 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0627\u062a \u0648\u0627\u0644\u062a\u0628\u0647\u064a\u0631 \u0648\u0627\u0628\u0642\u064e \u0635\u0627\u062f\u0642\u064b\u0627 \u0645\u0639 \u0646\u0641\u0633\u0643 \u0648\u0644\u0639\u0645\u0644\u0643\u060c \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0635\u0631\u0627\u062d\u062a\u0643 \u0641\u064a \u0634\u0631\u062d\u0643 \u0644\u0644\u062c\u0646\u0629 \u0632\u0627\u062f\u062a \u0646\u0633\u0628\u0629 \u062a\u0635\u062f\u064a\u0642\u0647\u0645 \u0644\u0643. \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0641\u0648\u0632 \u0628\u0627\u0644\u0627\u062f\u0639\u0627\u0621 \u0623\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0632\u0627\u062f\u062a\u060c \u0641\u0643\u0644 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u0630\u064a\u0628. \u0627\u062f\u0639\u0645 \u0643\u0627\u0641\u0629 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0628\u062d\u0642\u0627\u0626\u0642 \u0648\u0623\u0631\u0642\u0627\u0645 \u0648\u0635\u0648\u0631 \u0644\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0644\u0627 \u062a\u062f\u0639 \u0645\u062c\u0627\u0644\u0627\u064b \u0644\u0644\u0634\u0643 \u0628\u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u062c\u0627\u0626\u0632\u0629 \u0648\u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0644\u0644\u0623\u0647\u062f\u0627\u0641.<\/span><\/p>\n<h4 style=\"direction: rtl;\"><b>\u0645\u0646 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0627\u0644\u062d\u0642\u0627\u0626\u0642:<\/b><\/h4>\n<ul>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0635\u0648\u0631 \u0623\u0648 \u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 \u0644\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a<\/span><\/li>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/span><\/li>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u064a\u0629\/ \u0627\u0644\u0623\u0628\u062d\u0627\u062b<\/span><\/li>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0642\u0628\u0644 \u0648\u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629<\/span><\/li>\n<\/ul>\n<p style=\"direction: rtl;\">\n<ul>\n<li aria-level=\"1\">\n<h4 style=\"direction: rtl;\"><b>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/b><\/h4>\n<\/li>\n<\/ul>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0634\u0631\u062d\u0643 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u064f\u0643\u062a\u0628 \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u0627\u0646\u062a\u0642\u0650 \u0643\u0644\u0645\u0627\u062a\u0643 \u0628\u062d\u0631\u0635 \u0648\u0644\u0627 \u062a\u0643\u0631\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0643\u062b\u064a\u0631\u064b\u0627\u060c \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0642\u062f \u062a\u0641\u0642\u062f\u0643 \u0627\u0644\u0641\u0631\u0635\u0629\u060c \u0639\u0645\u0644\u0643 \u0643\u0627\u0641\u064d \u0644\u0625\u0628\u0631\u0627\u0632 \u0625\u0628\u062f\u0627\u0639\u0643\u060c \u0648\u0644\u064a\u0633 \u0639\u0644\u064a\u0643 \u0625\u0644\u0627 \u0627\u0644\u0634\u0631\u062d \u0628\u0625\u064a\u062c\u0627\u0632 \u0648\u0630\u0643\u0627\u0621. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u062a\u0637\u0644\u0639 \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0641\u0648\u0632 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u0644 \u062c\u0627\u0626\u0632\u0629\u060c \u0641\u0647\u064a \u0623\u062d\u062f \u0639\u0648\u0627\u0645\u0644 \u0632\u064a\u0627\u062f\u0629 \u0623\u0648 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u062d\u062a\u0645\u0627\u0644 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400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062d\u0644<\/span><\/li>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0623\u0628\u0631\u0632 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/span><\/li>\n<li style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0628\u0639\u0636 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u062d\u0648\u0644\u0647\u0627<\/span><\/li>\n<\/ul>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0647\u0646\u0627 <\/span><a href=\"https:\/\/www.pinterest.com\/lluisrotger\/board\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0623\u0628\u0631\u0632 \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629<\/span><\/a><span style=\"font-weight: 400;\"> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0641\u0627\u0632\u062a 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href=\"https:\/\/bit.ly\/3zVOf2G\" target=\"_blank\" rel=\"noopener\">1<\/a>&#8211; <a href=\"https:\/\/bit.ly\/2XXwl2a\" target=\"_blank\" rel=\"noopener\">2<\/a>&#8211; <a href=\"https:\/\/bit.ly\/3AXVAzQ\" target=\"_blank\" rel=\"noopener\">3<\/a>&#8211; <a href=\"https:\/\/bit.ly\/2ZLrvGb\" target=\"_blank\" rel=\"noopener\">4<\/a>&#8211; <a href=\"https:\/\/bit.ly\/3kPF4MN\" target=\"_blank\" rel=\"noopener\">5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u062c\u0648\u0627\u0626\u0632 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629.. \u0643\u0640\u0640\u064a\u0640\u0641 \u062a\u0640\u0641\u0640\u0640\u0648\u0632 \u0628\u0640\u0647\u0640\u0627\u061f\u00a0 \u0639\u0646\u062f \u0628\u0630\u0644\u0646\u0627 \u0644\u0623\u064a \u0645\u062c\u0647\u0648\u062f \u0641\u064a \u0623\u064a \u0639\u0645\u0644 \u0623\u0648 \u0645\u0634\u0631\u0648\u0639\u060c \u064a\u0647\u0645\u0646\u0627 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0631\u0623\u064a 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