{"id":19067,"date":"2026-10-28T10:48:49","date_gmt":"2026-10-28T10:48:49","guid":{"rendered":"https:\/\/meshbak.sa\/?p=19067"},"modified":"2026-10-28T10:48:49","modified_gmt":"2026-10-28T10:48:49","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%ad%d8%b3%d9%8a-%d9%83%d9%8a%d9%81-%d8%aa%d8%aa%d8%ad%d9%88%d9%84-%d9%82%d8%b5%d8%a9-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/meshbak.sa\/ar\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%ad%d8%b3%d9%8a-%d9%83%d9%8a%d9%81-%d8%aa%d8%aa%d8%ad%d9%88%d9%84-%d9%82%d8%b5%d8%a9-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84\/","title":{"rendered":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a: \u0643\u064a\u0641 \u062a\u062a\u062d\u0648\u0644 \u0642\u0635\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629\u061f"},"content":{"rendered":"<p style=\"direction: rtl;\"><b style=\"font-size: 24px;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a: \u0643\u064a\u0641 \u062a\u062a\u062d\u0648\u0644 \u0642\u0635\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629\u061f<\/b><\/p>\n<p style=\"direction: rtl;\">\u062a\u062f\u062e\u0644 \u0625\u0644\u0649 \u0645\u0642\u0647\u0649 \u0648\u064a\u0643\u0648\u0646 \u0641\u064a \u0627\u0633\u062a\u0642\u0628\u0627\u0644\u0643 \u0631\u0627\u0626\u062d\u0629 \u0627\u0644\u0642\u0647\u0648\u0629\u060c \u064a\u0644\u062a\u0642\u0637 \u0628\u0635\u0631\u0643 \u062f\u0641\u0621 \u0627\u0644\u0645\u0643\u0627\u0646 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0644\u0645\u0633 \u0627\u0644\u0643\u0648\u0628 \u0628\u064a\u062f\u064a\u0643.<\/p>\n<p style=\"direction: rtl;\">\u0641\u064a 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style=\"direction: rtl;\">\u0641\u0641\u064a \u0633\u0648\u0642 \u062a\u0645\u062a\u0644\u0626 \u0641\u064a\u0647 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0628\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u0627\u0644\u0635\u0648\u0631\u060c \u062a\u0632\u062f\u0627\u062f \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u062d\u064a\u0646 \u062a\u0645\u0646\u062d \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0625\u062d\u0633\u0627\u0633\u0627\u064b \u064a\u0633\u062a\u0637\u064a\u0639 \u0623\u0646 \u064a\u062a\u0630\u0643\u0631\u0647. \u064a\u0635\u0628\u062d \u0644\u0644\u0635\u0648\u062a \u062f\u0648\u0631\u060c \u0648\u0644\u0644\u0631\u0627\u0626\u062d\u0629 \u0630\u0627\u0643\u0631\u0629\u060c \u0648\u0644\u0644\u0645\u0644\u0645\u0633 \u0645\u0639\u0646\u0649 \u064a\u0643\u0645\u0644 \u0645\u0627 \u0628\u062f\u0623\u062a\u0647 \u0627\u0644\u0642\u0635\u0629.<\/p>\n<h4 style=\"direction: rtl;\"><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u0628\u0642\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a \u0641\u064a \u0627\u0644\u0630\u0627\u0643\u0631\u0629\u061f<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0639\u0628\u0631 \u062d\u0648\u0627\u0633\u0647\u060c \u0648\u0644\u0647\u0630\u0627 \u062a\u0628\u062f\u0648 \u0641\u0643\u0631\u0629 \u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0637\u0628\u064a\u0639\u064a\u0629 \u0625\u0644\u0649 \u062d\u062f \u0628\u0639\u064a\u062f.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0651\u0641 \u0627\u0644\u0628\u0627\u062d\u062b\u0629 \u0623\u0631\u0627\u062f\u0646\u0627 \u0643\u0631\u064a\u0634\u0646\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u0648\u0627\u0633 \u0628\u0648\u0635\u0641\u0647 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u062d\u0648\u0627\u0633 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0641\u064a \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062d\u0643\u0645\u0647 \u0648\u0633\u0644\u0648\u0643\u0647. \u0648\u062a\u0632\u062f\u0627\u062f \u0623\u0647\u0645\u064a\u0629 \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u062d\u064a\u0646 \u0646\u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0643\u062a\u062c\u0631\u0628\u0629 \u0643\u0627\u0645\u0644\u0629\u061b \u0641\u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062c\u0645\u0639 \u0645\u0627 \u064a\u0631\u0627\u0647 \u0648\u064a\u0633\u0645\u0639\u0647 \u0648\u064a\u0634\u0639\u0631 \u0628\u0647\u060c \u062b\u0645 \u064a\u062d\u062a\u0641\u0638 \u0628\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0641\u064a \u0630\u0627\u0643\u0631\u062a\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062a\u0639\u0637\u064a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0635\u0648\u0631\u0629 \u0623\u0648\u0633\u0639 \u0639\u0646 \u062d\u062c\u0645 \u0647\u0630\u0627 \u0627\u0644\u0623\u062b\u0631. \u062a\u062d\u0644\u064a\u0644 \u062a\u0644\u0648\u064a \u0641\u064a <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022435916300458\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Journal of Retailing<\/span><\/a><span style=\"font-weight: 400;\"> \u062c\u0645\u0639 66 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0634\u0645\u0644\u062a 15,621 \u0645\u0634\u0627\u0631\u0643\u0627\u064b\u060c \u0648\u0648\u062c\u062f \u0623\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0623\u0648 \u0627\u0644\u0631\u0627\u0626\u062d\u0629 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\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0644\u0644\u0631\u0627\u0626\u062d\u0629 \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0639\u0644\u0627\u0642\u0629 \u0648\u062b\u064a\u0642\u0629 \u0628\u0627\u0644\u0630\u0627\u0643\u0631\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629. \u0644\u0647\u0630\u0627 \u0642\u062f \u062a\u0639\u064a\u062f\u0643 \u0631\u0627\u0626\u062d\u0629 \u0645\u0623\u0644\u0648\u0641\u0629 \u0625\u0644\u0649 \u0645\u0643\u0627\u0646 \u0642\u062f\u064a\u0645 \u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u0630\u0643\u0631 \u0627\u0633\u0645\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u062a\u0639\u0637\u064a \u0627\u0644\u0642\u0647\u0648\u0629 \u0645\u062b\u0627\u0644\u0627\u064b \u0642\u0631\u064a\u0628\u0627\u064b \u0644\u0647\u0630\u0627 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637. \u0641\u0647\u064a \u062a\u062d\u0645\u0644 \u0645\u0630\u0627\u0642\u0627\u064b \u0648\u0631\u0627\u0626\u062d\u0629\u060c \u0648\u062a\u062d\u0636\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647 \u0636\u0645\u0646 \u0637\u0642\u0648\u0633 \u0627\u0644\u0636\u064a\u0627\u0641\u0629. \u0645\u0634\u0631\u0648\u0639 <\/span><a href=\"https:\/\/saudipedia.com\/%D9%85%D8%B4%D8%B1%D9%88%D8%B9-%D8%AE%D8%A8%D9%8A%D8%B1-%D8%A7%D9%84%D9%82%D9%87%D9%88%D8%A9-%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00ab\u062e\u0628\u064a\u0631 \u0627\u0644\u0642\u0647\u0648\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u00bb<\/span><\/a><span style=\"font-weight: 400;\"> \u0627\u0644\u0630\u064a \u0623\u0637\u0644\u0642\u062a\u0647 <\/span><a href=\"https:\/\/www.moc.gov.sa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0648\u0632\u0627\u0631\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629<\/span><\/a><span style=\"font-weight: 400;\"> \u0628\u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0645\u0639 <\/span><a href=\"https:\/\/culinary.moc.gov.sa\/ar\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0647\u064a\u0626\u0629 \u0641\u0646\u0648\u0646 \u0627\u0644\u0637\u0647\u064a<\/span><\/a><span style=\"font-weight: 400;\"> \u0646\u0642\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0641\u0639\u0644\u064a\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0641\u0646\u0627\u062f\u0642\u061b \u062e\u064a\u0645\u0629 \u0628\u0637\u0627\u0628\u0639 \u062a\u0631\u0627\u062b\u064a\u060c \u0648\u0642\u0647\u0648\u0629 \u062a\u0642\u062f\u0645 \u0644\u0644\u0632\u0648\u0627\u0631\u060c \u0648\u062e\u0628\u064a\u0631 \u064a\u0634\u0631\u062d \u0637\u0631\u0642 \u0625\u0639\u062f\u0627\u062f\u0647\u0627 \u0648\u062a\u0642\u062f\u064a\u0645\u0647\u0627. \u0647\u0646\u0627 \u062a\u062c\u062a\u0645\u0639 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0628\u0627\u0644\u062d\u0648\u0627\u0633 \u062f\u0627\u062e\u0644 \u0645\u0634\u0647\u062f \u0648\u0627\u062d\u062f\u060c \u0648\u062a\u0635\u0628\u062d \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0634\u064a\u0626\u0627\u064b \u064a\u0639\u064a\u0634\u0647 \u0627\u0644\u0632\u0627\u0626\u0631 \u0628\u0646\u0641\u0633\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0635\u0644 \u0625\u0644\u064a\u0647 <\/span><a href=\"https:\/\/meshbak.sa\/ar\/7-%d8%a3%d8%b3%d8%b1%d8%a7%d8%b1-%d8%a7%d8%ad%d8%aa%d8%b1%d8%a7%d9%81%d9%8a%d8%a9-%d9%81%d9%8a-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%ad%d9%88%d8%a7%d8%b3-%d8%a7%d9%84%d8%ae%d9%85%d8%b3\/\"><span style=\"font-weight: 400;\">\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0648\u0627\u0633 \u0627\u0644\u062e\u0645\u0633<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0 \u0623\u0646 \u062a\u0635\u0628\u062d \u0627\u0644\u062d\u0627\u0633\u0629 \u0627\u0645\u062a\u062f\u0627\u062f\u0627\u064b \u0644\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0646 \u062a\u062a\u0631\u0643\u0647.<\/span><\/p>\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u062d\u0648\u0627\u0633 \u0627\u0644\u062e\u0645\u0633 \u062d\u064a\u0646 \u062a\u062a\u062d\u062f\u062b \u0628\u0635\u0648\u062a \u0648\u0627\u062d\u062f<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0642\u0648\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u062a\u0623\u062a\u064a \u0645\u0646 \u0627\u0644\u0627\u0646\u0633\u062c\u0627\u0645. \u0643\u0644 \u062d\u0627\u0633\u0629 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\u0627\u0644\u062e\u0632\u0627\u0645\u064a \u0628\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u062d\u0645\u0644 \u0628\u0639\u0636 \u0627\u0644\u0627\u0646\u062d\u0646\u0627\u0621\u0627\u062a \u0625\u0634\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0648\u062d\u0627\u0629 \u0645\u0646 \u0627\u0644\u062e\u0637 \u0627\u0644\u0639\u0631\u0628\u064a\u061b \u0647\u0643\u0630\u0627 \u062a\u062f\u062e\u0644 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u0639\u0627\u0635\u0631\u0629\u060c \u0648\u064a\u0635\u0628\u062d \u0627\u0644\u0634\u0643\u0644 \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0627\u0644\u0642\u0635\u0629 \u0642\u0628\u0644 \u0627\u0646\u0637\u0644\u0627\u0642 \u0627\u0644\u0631\u062d\u0644\u0629 \u0646\u0641\u0633\u0647\u0627.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u064a\u0644\u062a\u0642\u064a \u0623\u064a\u0636\u0627\u064b \u0645\u0639 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u0635\u062f\u0647\u0627<\/span><a href=\"https:\/\/meshbak.sa\/ar\/%d9%85%d8%a7-%d8%a8%d8%b9%d8%af-%d8%a7%d9%84%d8%a8%d9%83%d8%b3%d9%84-%d9%83%d9%8a%d9%81-%d9%8a%d8%b9%d9%8a%d8%af-%d8%a7%d9%84%d9%85%d8%b5%d9%85%d9%85%d9%88%d9%86-%d8%b5%d9%8a%d8%a7%d8%ba%d8%a9\/\"><span style=\"font-weight: 400;\"> \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0641\u064a \u0639\u0627\u0645 2026<\/span><\/a><span style=\"font-weight: 400;\">\u061b \u062d\u064a\u062b \u062a\u0633\u062a\u0639\u064a\u062f \u0627\u0644\u062e\u0627\u0645\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u062d\u0636\u0648\u0631\u0647\u0627\u060c \u0648\u064a\u0639\u0648\u062f \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0625\u0644\u0649 \u0623\u0634\u064a\u0627\u0621 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0627\u0644\u0625\u062d\u0633\u0627\u0633 \u0628\u0647\u0627 \u062d\u062a\u0649 \u0639\u0628\u0631 \u0627\u0644\u0634\u0627\u0634\u0629.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062b\u0645 \u064a\u0623\u062a\u064a <\/span><b>\u0627\u0644\u0635\u0648\u062a<\/b><span style=\"font-weight: 400;\"> \u0644\u064a\u0645\u0646\u062d \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0625\u064a\u0642\u0627\u0639\u0647\u0627\u061b \u0641\u064a 2025 \u0643\u0634\u0641 <\/span><a href=\"https:\/\/www.riyadhair.com\/ar\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0637\u064a\u0631\u0627\u0646 \u0627\u0644\u0631\u064a\u0627\u0636<\/span><\/a><span style=\"font-weight: 400;\"> \u0639\u0646 \u0647\u0648\u064a\u062a\u0647 \u0627\u0644\u0635\u0648\u062a\u064a\u0629 <\/span><a href=\"https:\/\/www.riyadhair.com\/ar\/media-hub\/riyadh-air-unveils-sound-of-a-new-era-sonic-brand-composed-at-abbey-road-studios-with-saudi-and-international-talent\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00ab\u0635\u0648\u062a \u0639\u0635\u0631 \u062c\u062f\u064a\u062f \u0644\u0644\u0633\u0641\u0631\u00bb<\/span><\/a><span style=\"font-weight: 400;\">. \u0634\u0627\u0631\u0643 \u0641\u064a \u062a\u0633\u062c\u064a\u0644\u0647\u0627 \u0645\u0648\u0633\u064a\u0642\u064a\u0648\u0646 \u0645\u0646 \u0627\u0644\u0623\u0648\u0631\u0643\u0633\u062a\u0631\u0627 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0645\u0648\u0627\u0647\u0628 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style=\"font-weight: 400;\">\u0645\u0639 <\/span><b>\u0627\u0644\u0634\u0645<\/b><span style=\"font-weight: 400;\"> \u062a\u062f\u062e\u0644 \u0627\u0644\u0630\u0627\u0643\u0631\u0629 \u0628\u0642\u0648\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u0647\u062f. \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0631\u0627\u0626\u062d\u0629 \u0623\u0646 \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0643\u0627\u0646 \u062a\u0648\u0642\u064a\u0639\u0627\u064b \u062e\u0627\u0635\u0627\u064b \u062d\u064a\u0646 \u062a\u0646\u0633\u062c\u0645 \u0645\u0639 \u0634\u062e\u0635\u064a\u062a\u0647. \u0641\u064a \u0633\u0627\u0646\u062a \u0631\u064a\u062c\u064a\u0633 \u0627\u0644\u0631\u064a\u0627\u0636 \u0645\u062b\u0644\u0627\u064b\u060c \u062a\u0642\u062f\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0633\u0628\u0627 \u0645\u0639\u0627\u0644\u062c\u0629 \u0628\u0627\u0633\u0645 Arabian Oud Escape\u060c \u062d\u064a\u062b \u064a\u062f\u062e\u0644 \u0627\u0644\u0639\u0648\u062f \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u062e\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0648\u062d\u0627\u0629 \u0645\u062d\u0644\u064a\u0627\u064b. \u0627\u0644\u0631\u0627\u0626\u062d\u0629 \u0647\u0646\u0627 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0648\u0644\u0647\u0630\u0627 \u062a\u062d\u0645\u0644 \u0645\u0639\u0646\u0649 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0639\u0637\u0631 \u0646\u0641\u0633\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0623\u0645\u0627 <\/span><b>\u0627\u0644\u0644\u0645\u0633<\/b><span style=\"font-weight: 400;\"> \u0641\u064a\u0636\u0639 \u0627\u0644\u062c\u0648\u062f\u0629 \u0628\u064a\u0646 \u064a\u062f\u064a \u0627\u0644\u0639\u0645\u064a\u0644. \u0645\u0644\u0645\u0633 \u0627\u0644\u0648\u0631\u0642 \u0648\u0648\u0632\u0646 \u0627\u0644\u0639\u0628\u0648\u0629 \u0648\u0637\u0631\u064a\u0642\u0629 \u0641\u062a\u062d 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\u064a\u0623\u062a\u064a <\/span><b>\u0627\u0644\u062a\u0630\u0648\u0642<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0647\u0648 \u0623\u0643\u062b\u0631 \u0627\u0644\u062d\u0648\u0627\u0633 \u0627\u0644\u062a\u0635\u0627\u0642\u0627\u064b \u0628\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0637\u0639\u0627\u0645 \u0648\u0627\u0644\u0636\u064a\u0627\u0641\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0645\u062a\u062f \u0623\u062b\u0631\u0647 \u0625\u0644\u0649 \u0642\u0637\u0627\u0639\u0627\u062a \u0623\u062e\u0631\u0649 \u062d\u064a\u0646 \u064a\u062f\u062e\u0644 \u0636\u0645\u0646 \u0637\u0642\u0633 \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0644\u0647 \u0645\u0639\u0646\u0649.<\/span><\/p>\n<p style=\"direction: rtl;\"><a href=\"https:\/\/www.riyadhair.com\/ar\/home\" target=\"_blank\" rel=\"noopener\"><span>\u0637\u064a\u0631\u0627\u0646 \u0627\u0644\u0631\u064a\u0627\u0636<\/span><\/a><span> \u064a\u0642\u062f\u0645 \u0645\u062b\u0627\u0644\u0627\u064b 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rtl;\">\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0646 \u064a\u0628\u062f\u0623 \u0627\u0644\u0636\u064a\u0641 \u0631\u062d\u0644\u062a\u0647 \u0645\u0639\u0647\u0627.<\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062d\u064a\u0646 \u062a\u0639\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u062d\u0648\u0627\u0633 \u0645\u0639\u0627\u064b\u060c \u064a\u0635\u0628\u062d \u0644\u0643\u0644 \u062a\u0641\u0635\u064a\u0644\u0629 \u062f\u0648\u0631 \u0641\u064a \u0627\u0644\u0642\u0635\u0629.<\/span><\/p>\n<h4 style=\"direction: rtl;\"><b>\u0643\u064a\u0641 \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a \u0625\u0644\u0649 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0645\u062a\u0643\u0627\u0645\u0644\u0629\u061f<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u0628\u062f\u0623 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u0646 \u0633\u0624\u0627\u0644 \u0645\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0631\u0627\u0626\u062d\u0629 \u0623\u0648 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649:<\/span><\/p>\n<p style=\"direction: rtl;\"><b>\u0645\u0627 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0630\u064a \u0646\u0631\u064a\u062f \u0623\u0646 \u064a\u0635\u0627\u062d\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0644\u062d\u0638\u0629\u061f<\/b><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0644\u0625\u062c\u0627\u0628\u0629\u060c \u064a\u0645\u0643\u0646 \u0631\u0633\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0631\u0627\u062c\u0639\u0629 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\u0647\u0648 \u062c\u0648\u0647\u0631 <\/span><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642: \u0623\u0646 \u064a\u062c\u062f \u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u0648\u0627\u062d\u062f \u0623\u0643\u062b\u0631 \u0645\u0646 \u0637\u0631\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0647\u0646\u0627 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0628\u0643\u0631\u061b \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0646 \u062a\u0637\u0628\u0642 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0641\u064a \u0645\u0633\u0627\u062d\u0629 \u0645\u062d\u062f\u0648\u062f\u0629\u060c \u062b\u0645 \u062a\u0642\u0631\u0623 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0646\u0627\u0633 \u0648\u062a\u0636\u0628\u0637 \u0634\u062f\u0629 \u0627\u0644\u0631\u0627\u0626\u062d\u0629 \u0623\u0648 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0635\u0648\u062a \u0623\u0648 \u0646\u0648\u0639 \u0627\u0644\u0625\u0636\u0627\u0621\u0629. \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062d\u0633\u064a\u0629 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u062f\u0631\u0648\u0633\u0629\u060c \u0648\u064a\u0635\u0628\u062d \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/span><\/p>\n<h4 style=\"direction: rtl;\"><b>\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0648\u0627\u0644\u0642\u064a\u0627\u0633: \u0645\u062a\u0649 \u064a\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u064b\u061f<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u062d\u062a\u0627\u062c \u0627\u062a\u0633\u0627\u0642\u0627\u064b \u0642\u0628\u0644 \u062d\u0627\u062c\u062a\u0647\u0627 \u0625\u0644\u0649 \u0643\u062b\u0631\u0629 \u0627\u0644\u0645\u0624\u062b\u0631\u0627\u062a.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0639\u0644\u0627\u0645\u0629 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0647\u062f\u0648\u0621 \u062a\u062d\u062a\u0627\u062c \u0625\u064a\u0642\u0627\u0639\u0627\u064b \u062d\u0633\u064a\u0627\u064b \u064a\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u0634\u0639\u0648\u0631. \u0648\u064a\u0645\u0643\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u064a \u062a\u0641\u0635\u064a\u0644\u0629 \u0628\u0633\u0624\u0627\u0644 \u0628\u0633\u064a\u0637:<\/span><\/p>\n<p style=\"direction: rtl;\"><b>\u0647\u0644 \u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0627\u0644\u0634\u0639\u0648\u0631 \u0646\u0641\u0633\u0647\u061f<\/b><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062d\u064a\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u062a\u0628\u062f\u0623 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0630\u0627\u0643\u0631\u0629 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0627. \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u062a\u0643\u0645\u0644 \u0627\u0644\u0645\u0633\u0627\u062d\u0629\u060c \u0648\u0627\u0644\u0631\u0627\u0626\u062d\u0629 \u062a\u0646\u062a\u0645\u064a \u0625\u0644\u064a\u0647\u0627\u060c \u0648\u0627\u0644\u062e\u0627\u0645\u0629 \u062a\u0624\u0643\u062f \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0630\u064a \u0628\u062f\u0623\u062a\u0647 \u0627\u0644\u0647\u0648\u064a\u0629.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0648\u064a\u062d\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0627\u0646\u0633\u062c\u0627\u0645 \u0623\u0647\u0645\u064a\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u064a\u0636\u0627\u064b\u061b \u062d\u064a\u062b \u062a\u0634\u064a\u0631 <\/span><a href=\"https:\/\/hbr.org\/2016\/05\/when-sensory-marketing-works-and-when-it-backfires\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HBR<\/span><\/a><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0623\u0646 <\/span><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a<\/b><span style=\"font-weight: 400;\"> \u064a\u0639\u0645\u0644 \u0628\u0642\u0648\u0629 \u062d\u064a\u0646 \u062a\u0631\u0641\u0639 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u0633\u064a\u0629 \u0625\u062f\u0631\u0627\u0643 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u062f \u064a\u0636\u0639\u0641 \u0627\u0644\u0623\u062b\u0631 \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0639\u0627\u0631\u0636 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0645\u0639 \u0627\u0644\u062a\u0648\u0642\u0639 \u0623\u0648 \u0627\u0644\u0633\u064a\u0627\u0642.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062b\u0645 \u064a\u0623\u062a\u064a \u0627\u0644\u0642\u064a\u0627\u0633.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u062a\u062c\u0631 \u0645\u0627\u062f\u064a\u060c \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u062f\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0648\u0645\u062a\u0648\u0633\u0637 \u0633\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0648\u062f\u0629. \u0648\u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0636\u064a\u0627\u0641\u0629\u060c \u064a\u0645\u0643\u0646 \u0642\u0631\u0627\u0621\u0629 \u0631\u0636\u0627 \u0627\u0644\u0636\u064a\u0648\u0641 \u0648\u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u062a\u0630\u0643\u0631 \u0639\u0646\u0627\u0635\u0631 \u0645\u062d\u062f\u062f\u0629 \u0628\u0639\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0629. \u0648\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062a\u064a \u0627\u0631\u062a\u0628\u0637\u062a \u0628\u0627\u0644\u0645\u0643\u0627\u0646\u060c \u062b\u0645 \u064a\u0645\u0643\u0646 \u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0627 \u0628\u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0630\u064a \u0623\u0631\u0627\u062f\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0628\u0646\u0627\u0621\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0623\u0646 \u0646\u0639\u0631\u0641 \u0623\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0635\u0646\u0639\u062a \u0623\u062b\u0631\u0627\u064b \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0648\u062a\u0643\u062a\u0633\u0628 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0623\u0647\u0645\u064a\u0629 \u0645\u0633\u0627\u0648\u064a\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u0641\u0627\u0644\u0642\u0647\u0648\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u062a\u062d\u0645\u0644 \u0645\u0639\u0646\u0649 \u0645\u062d\u0644\u064a\u0627\u064b \u0639\u0645\u064a\u0642\u0627\u064b\u060c \u0648\u0627\u0644\u0639\u0648\u062f \u064a\u062d\u0645\u0644 \u062d\u0636\u0648\u0631\u0647 \u0627\u0644\u062e\u0627\u0635\u060c \u0648\u0628\u0639\u0636 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0623\u0648 \u0627\u0644\u0623\u0635\u0648\u0627\u062a \u062a\u0633\u062a\u062f\u0639\u064a \u0645\u0639\u0627\u0646\u064a \u062a\u062e\u062a\u0644\u0641 \u0645\u0646 \u0645\u062c\u062a\u0645\u0639 \u0625\u0644\u0649 \u0622\u062e\u0631. \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u062f\u0644\u0627\u0644\u0627\u062a \u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0627\u0644\u0646\u0627\u0633 \u0648\u0623\u0643\u062b\u0631 \u0635\u062f\u0642\u0627\u064b.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0631\u0627\u062d\u0629 \u0645\u0643\u0627\u0646\u0627\u064b \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645. \u0634\u062f\u0629 \u0627\u0644\u0631\u0627\u0626\u062d\u0629 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0635\u0648\u062a \u0648\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u062c\u0645\u064a\u0639\u0647\u0627 \u0639\u0648\u0627\u0645\u0644 \u062a\u0624\u062b\u0631 \u0641\u064a \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0648\u0644\u0647\u0630\u0627 \u062a\u062a\u0642\u062f\u0645 \u0627\u0644\u062f\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u062d\u0633\u064a \u064a\u0635\u0644 \u0625\u0644\u0649 \u0623\u0641\u0636\u0644 \u0635\u0648\u0631\u0647 \u062d\u064a\u0646 \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0645\u0639\u0646\u0649\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0628\u062f\u0648 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0648\u0643\u0623\u0646\u0647\u0627 \u062a\u0646\u062a\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u0643\u0627\u0646 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629.<\/span><\/p>\n<h4 style=\"direction: rtl;\"><b>\u0645\u0646 \u0627\u0644\u0642\u0635\u0629 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u062a\u064f\u0639\u0627\u0634<\/b><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0628\u062f\u0623 \u063a\u0627\u0644\u0628\u0627\u064b \u0628\u0643\u0644\u0645\u0627\u062a: \u0645\u0646 \u0646\u062d\u0646\u061f \u0648\u0645\u0627 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0630\u064a \u0646\u0631\u064a\u062f \u0623\u0646 \u0646\u062a\u0631\u0643\u0647\u061f<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062b\u0645 \u064a\u0623\u062a\u064a <\/span><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a<\/b><span style=\"font-weight: 400;\"> \u0644\u064a\u0645\u0646\u062d \u0647\u0630\u0647 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0634\u0643\u0644\u0627\u064b \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0623\u0646 \u064a\u0631\u0627\u0647 \u0648\u064a\u0633\u0645\u0639\u0647 \u0648\u064a\u0644\u0627\u0645\u0633\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u0635\u0628\u062d \u0644\u0644\u062f\u0641\u0621 \u0636\u0648\u0621 \u064a\u0646\u0627\u0633\u0628\u0647\u060c \u0648\u0644\u0644\u0636\u064a\u0627\u0641\u0629 \u0645\u0630\u0627\u0642 \u064a\u062d\u0645\u0644\u0647\u0627. \u0648\u0642\u062f \u062a\u062c\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0644\u062d\u0646\u0627\u064b \u064a\u0633\u0628\u0642 \u0627\u0633\u0645\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0630\u0627\u0643\u0631\u0629\u060c \u0623\u0648 \u0631\u0627\u0626\u062d\u0629 \u062a\u0639\u064a\u062f \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0643\u0627\u0646 \u0628\u0639\u062f \u0632\u0645\u0646.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0647\u064a \u0642\u0648\u0629 \u0627\u0644\u062d\u0648\u0627\u0633 \u062d\u064a\u0646 \u062a\u0639\u0645\u0644 \u062d\u0648\u0644 \u0641\u0643\u0631\u0629 \u0648\u0627\u062d\u062f\u0629.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062a\u062a\u0643\u0627\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0641\u064a \u0630\u0627\u0643\u0631\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u0645\u0646\u062d\u0647 \u0625\u062d\u0633\u0627\u0633\u0627\u064b \u064a\u0635\u0628\u062d \u0645\u0639 \u0627\u0644\u0648\u0642\u062a \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0641\u064a \u0630\u0647\u0646\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0627\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u0623\u0646 \u064a\u0628\u0642\u0649\u060c \u062b\u0645 \u0635\u0645\u0651\u0645 \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0643\u064a \u062a\u062e\u062f\u0645\u0647.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0647\u0627 \u062a\u0646\u062a\u0642\u0644 \u0627\u0644\u0642\u0635\u0629 \u0645\u0646 \u0648\u0639\u062f \u062a\u0642\u0648\u0644\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0646 \u064a\u0631\u0648\u064a\u0647\u0627.<\/span><\/p>\n<h3 style=\"direction: rtl;\"><b>\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/b><\/h3>\n<p style=\"direction: rtl;\">\n<p style=\"direction: rtl;\"><a href=\"https:\/\/myscp.onlinelibrary.wiley.com\/doi\/abs\/10.1016\/j.jcps.2011.08.003\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1<\/span><\/a><span style=\"font-weight: 400;\"> \\ <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022435916300458\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2<\/span><\/a><span style=\"font-weight: 400;\"> \\ <\/span><a href=\"https:\/\/hbr.org\/2015\/03\/the-science-of-sensory-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3<\/span><\/a><span style=\"font-weight: 400;\"> \\ <\/span><a href=\"https:\/\/hbr.org\/2016\/05\/when-sensory-marketing-works-and-when-it-backfires\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4<\/span><\/a><span style=\"font-weight: 400;\"> \\ <\/span><a href=\"https:\/\/www.riyadhair.com\/ar\/experience\/sonic-brand\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5<\/span><\/a><span style=\"font-weight: 400;\"> \\ <\/span><a href=\"https:\/\/saudipedia.com\/%D9%85%D8%B4%D8%B1%D9%88%D8%B9-%D8%AE%D8%A8%D9%8A%D8%B1-%D8%A7%D9%84%D9%82%D9%87%D9%88%D8%A9-%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">6<\/span><\/a><span style=\"font-weight: 400;\"> \\ <\/span><a href=\"https:\/\/www.diriyah.sa\/ar\/news\/bab-samhan-spa\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">7<\/span><\/a><span style=\"font-weight: 400;\"> \\\u00a0<\/span><a href=\"https:\/\/www.tripadvisor.com\/Hotel_Review-g293995-d26451032-Reviews-The_St_Regis_Riyadh-Riyadh_Riyadh_Province.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">8<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a: \u0643\u064a\u0641 \u062a\u062a\u062d\u0648\u0644 \u0642\u0635\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629\u061f \u062a\u062f\u062e\u0644 \u0625\u0644\u0649 \u0645\u0642\u0647\u0649 \u0648\u064a\u0643\u0648\u0646 \u0641\u064a \u0627\u0633\u062a\u0642\u0628\u0627\u0644\u0643 \u0631\u0627\u0626\u062d\u0629 \u0627\u0644\u0642\u0647\u0648\u0629\u060c \u064a\u0644\u062a\u0642\u0637 \u0628\u0635\u0631\u0643 \u062f\u0641\u0621 \u0627\u0644\u0645\u0643\u0627\u0646 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0644\u0645\u0633 \u0627\u0644\u0643\u0648\u0628 \u0628\u064a\u062f\u064a\u0643. \u0641\u064a \u0627\u0644\u062e\u0644\u0641\u064a\u0629\u060c \u064a\u0646\u0633\u0627\u0628 \u0644\u062d\u0646 \u0647\u0627\u062f\u0626 \u064a\u0643\u0645\u0644 \u0627\u0644\u0645\u0634\u0647\u062f\u061b \u062e\u0644\u0627\u0644 \u0644\u062d\u0638\u0627\u062a\u060c \u062a\u0628\u062f\u0623 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0631\u0648\u0627\u064a\u0629 \u0642\u0635\u062a\u0647\u0627 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u062c\u0647\u0629. \u0647\u0643\u0630\u0627 \u064a\u0639\u0645\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a\u061b \u062d\u064a\u062b \u064a\u062d\u0648\u0651\u0644 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0645\u0646 \u0641\u0643\u0631\u0629 \u062a\u064f\u0634\u0631\u062d [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-19067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-19"],"acf":[],"_links":{"self":[{"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/posts\/19067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/comments?post=19067"}],"version-history":[{"count":2,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/posts\/19067\/revisions"}],"predecessor-version":[{"id":19071,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/posts\/19067\/revisions\/19071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/media\/19068"}],"wp:attachment":[{"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/media?parent=19067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/categories?post=19067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meshbak.sa\/ar\/wp-json\/wp\/v2\/tags?post=19067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}