{"id":5437,"date":"2023-11-28T11:30:33","date_gmt":"2023-11-28T11:30:33","guid":{"rendered":"https:\/\/www.meshbak.sa\/?p=5437"},"modified":"2026-03-11T10:04:54","modified_gmt":"2026-03-11T10:04:54","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d9%83%d8%aa%d8%a8-%d9%85%d9%8f%d9%84%d8%ae%d9%91%d8%b5-%d8%a5%d8%a8%d8%af%d8%a7%d8%b9%d9%8a-%d9%88%d8%a7%d8%b6%d8%ad-%d9%88%d9%85%d9%81%d8%b5%d9%91%d9%84%d8%9f","status":"publish","type":"post","link":"https:\/\/meshbak.sa\/ar\/%d9%83%d9%8a%d9%81-%d8%aa%d9%83%d8%aa%d8%a8-%d9%85%d9%8f%d9%84%d8%ae%d9%91%d8%b5-%d8%a5%d8%a8%d8%af%d8%a7%d8%b9%d9%8a-%d9%88%d8%a7%d8%b6%d8%ad-%d9%88%d9%85%d9%81%d8%b5%d9%91%d9%84%d8%9f\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0643\u062a\u0628 \u0645\u064f\u0644\u062e\u0651\u0635 \u0625\u0628\u062f\u0627\u0639\u064a \u0648\u0627\u0636\u062d \u0648\u0645\u0641\u0635\u0651\u0644\u061f"},"content":{"rendered":"

\u0643\u064a\u0641 \u062a\u0643\u062a\u0628 \u0645\u064f\u0644\u062e\u0651\u0635 \u0625\u0628\u062f\u0627\u0639\u064a \u0648\u0627\u0636\u062d \u0648\u0645\u0641\u0635\u0651\u0644\u061f<\/b><\/h1>\n

\u0627\u0644\u0628\u0631\u064a\u0641\u060c \u0622\u0647 \u064a\u0627 \u0627\u0644\u0628\u0631\u064a\u0641!<\/span><\/p>\n

\u0645\u064e\u0646 \u0645\u0646\u0651\u0627 \u0644\u0645 \u064a\u0630\u0642 \u0627\u0644\u0645\u064f\u0631 \u0628\u0633\u0628\u0628 \u0627\u0644\u0628\u0631\u064a\u0641 \u0627\u0644\u0646\u0627\u0642\u0635 \u0623\u0648 \u0627\u0644\u062e\u0627\u0637\u0626\u061f<\/span><\/p>\n

\u0643\u0644\u0646\u0627 \u0644\u062f\u064a\u0646\u0627 \u062a\u062c\u0627\u0631\u0628 \u063a\u064a\u0631 \u0633\u0627\u0631\u0629 \u0645\u0639 \u0623\u0646\u0648\u0627\u0639 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 “\u0627\u0644\u0628\u0631\u064a\u0641\u0627\u062a” \u0627\u0644\u063a\u0631\u064a\u0628\u0629 \u0648\u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0627\u0644\u0645\u0643\u062a\u0645\u0644\u0629! \u0648\u0645\u0627 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0628\u0627\u0644\u062a\u0627\u0644\u064a\u061f<\/span><\/p>\n

\u0645\u064f\u062e\u0631\u064e\u062c \u0644\u0627 \u064a\u0648\u0627\u0641\u0642 \u0631\u0624\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0648\u0642\u062a \u0645\u0647\u062f\u0648\u0631 \u0641\u064a \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631\u0627\u062a. \u0648\u0627\u0644\u0639\u062a\u0628 \u0643\u0644 \u0627\u0644\u0639\u062a\u0628 \u0639\u0644\u0649 \u0645\u0646 \u0643\u0627\u0646 \u0627\u0644\u0633\u0628\u0628: “\u0627\u0644\u0628\u0631\u064a\u0641” \ud83d\ude42<\/span><\/p>\n

 <\/p>\n

\u0627\u0644\u0628\u0631\u064a\u0641 \u0623\u0648 \u0627\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0627\u0644\u0635\u062d\u064a\u062d \u064a\u0627 \u0639\u0632\u064a\u0632\u064a \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u0633\u0648\u0627\u0621\u064b \u0643\u0627\u0646 \u0645\u062d\u062a\u0648\u0649\u060c \u062a\u0635\u0645\u064a\u0645\u060c \u0645\u0648\u0634\u0646 \u062c\u0631\u0627\u0641\u064a\u0643\u060c \u0623\u0648 \u0641\u064a\u062f\u064a\u0648 \u0623\u0648 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629.. \u0628\u062f\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u0646 \u062a\u0633\u062a\u0637\u064a\u0639 \u062f\u062e\u0648\u0644 \u0627\u0644\u0628\u0627\u0628 \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0641\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644 \u0628\u062c\u0648\u062f\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0628\u0631\u064a\u0641 \u0648\u0627\u0636\u062d \u0648\u0645\u0641\u0635\u0651\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n

 <\/p>\n

\u0623\u0645\u0651\u0627 \u0628\u0639\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 <\/span>\u0645\u062f\u064a\u0631 \u0627\u0644\u062d\u0633\u0627\u0628<\/span><\/a> \u0641\u064a \u0643\u062a\u0627\u0628\u0629 “\u0628\u0631\u064a\u0641” \u0648\u0627\u0636\u062d \u0648\u0645\u062a\u0633\u0644\u0633\u0644 \u0644\u0644\u0641\u0631\u064a\u0642 \u062d\u0633\u0628 \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u0648\u0647\u0646\u0627 \u0633\u0646\u064f\u0637\u0644\u0639\u0643 \u0643\u0645\u062f\u064a\u0631 \u062d\u0633\u0627\u0628\u0627\u062a \u0643\u064a\u0641 \u062a\u0643\u062a\u0628 \u0627\u0644\u0628\u0631\u064a\u0641 \u0627\u0644\u0635\u062d\u064a\u062d.<\/span><\/p>\n

 <\/p>\n

\u0637\u064a\u0628 \u0644\u062d\u0638\u0629\u2026<\/b><\/p>\n

 <\/p>\n

\u0645\u0627 \u0645\u0639\u0646\u0649 \u0628\u0631\u064a\u0641\u061f<\/b><\/h4>\n

\u0627\u0644\u0628\u0631\u064a\u0641 \u0645\u0635\u0637\u0644\u062d \u0625\u0646\u062c\u0644\u064a\u0632\u064a “Brief” \u0648\u0647\u0648 \u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0640 Creative brief” \u0648\u064a\u064f\u0642\u0627\u0628\u0644\u0647 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629 “\u0627\u0644\u0645\u0644\u062e\u0651\u0635 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a”<\/span><\/p>\n

\u062a\u0639\u0631\u064a\u0641\u0647:<\/b> \u0647\u0648 \u0645\u0644\u062e\u0651\u0635 \u0625\u0628\u062f\u0627\u0639\u064a \u064a\u0643\u062a\u0628\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0634\u0631\u062d \u0643\u0644 \u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0647 \u0648\u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0641\u0643\u0631\u0629 \u0628\u0648\u0636\u0648\u062d \u0644\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u062d\u0633\u0628 \u0646\u0648\u0639\u0647\u060c \u0641\u0627\u0644\u0645\u0644\u062e\u0651\u0635 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0644\u0644\u0645\u0635\u0645\u0645 \u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0645\u0644\u062e\u0651\u0635 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0644\u0644\u0643\u0627\u062a\u0628.<\/span><\/p>\n

 <\/p>\n

\u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0644\u062e\u0651\u0635 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u061f<\/b><\/h4>\n

\u0627\u0644\u0645\u0644\u062e\u0651\u0635 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0647\u0648 \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0627\u0644\u0630\u064a \u064a\u0633\u0627\u0639\u062f\u0646\u0627 \u0639\u0644\u0649 \u0641\u0647\u0645 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u064f\u062e\u0631\u064e\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u062c\u0645\u064a\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0631\u0624\u064a\u0629 \u0628\u0634\u0643\u0644\u064d \u0623\u0648\u0636\u062d \u0644\u0643 \u0643\u0645\u062f\u064a\u0631 \u062d\u0633\u0627\u0628\u0627\u062a\u060c \u0648\u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u062f\u064a\u062f \u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0627\u0644\u0628\u064f\u0639\u062f \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647 \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c<\/span> \u0648\u0644\u0630\u0644\u0643 \u0641\u0647\u0648 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 <\/span>\u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0628\u0643\u0644 \u0623\u0646\u0648\u0627\u0639\u0647\u060c \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0644\u0644\u0645\u0648\u0646\u062a\u0627\u062c \u0648\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629.<\/span><\/p>\n

 <\/p>\n

9 \u0639\u0646\u0627\u0635\u0631 \u0644\u0643\u062a\u0627\u0628\u0629 \u0645\u0644\u062e\u0651\u0635 \u0625\u0628\u062f\u0627\u0639\u064a \u0645\u062a\u0643\u0627\u0645\u0644:<\/b><\/h4>\n

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 <\/p>\n