Saudi Ballooning Federation

For Competitive Souls and Explorers of Nature

Hot air balloons have long been associated with tourism and leisure, symbolizing adventure and exploration. However, what if we viewed ballooning through a different lens—one where an official entity oversees it as an aerial sport rather than just a recreational pastime? This realization sparked a question: How can we showcase this role and enhance awareness of the Saudi Ballooning Federation?

Work Strategy:

Our journey began with thorough research and analysis to gain a deep understanding of the Saudi Ballooning Federation and its competitors on both regional and global levels. This exploration provided valuable insights into the federation’s role, activities, and industry positioning.

Building on these findings, we crafted a comprehensive communication and marketing strategy, ensuring a clear and structured approach for both internal and external communications. This strategy was designed to align seamlessly with the federation’s positioning, objectives, and target audience.

Internally, we identified the most effective communication channels to enhance engagement among employees. Externally, we focused on strengthening the federation’s brand presence through digital platforms.

With a solid strategy in place, we moved into execution—developing compelling digital content, designing impactful visuals, and managing social media accounts. This ensured consistent messaging, effective outreach, and real-time engagement with key industry events.

Framework:

1. Crafting the federation’s official profile.
2. Developing a comprehensive sponsorship package.
3. Creating a strategic marketing plan.
4. Designing and structuring website pages.
5. Producing monthly digital content in both Arabic and English.
6. Designing engaging monthly digital visuals.
7. Managing and optimizing social media accounts.
8. Designing professional presentation templates.