Ministry of Environment, Water and Agriculture

Reef Program

Our partnership with the (Sustainable Rural Agricultural Development Program – Reef) started at the beginning of the year 2021, aiming to cover rural families benefiting from the Reef program in various regions of the Kingdom, and how the program contributed to improving the economic situation of productive families, and encouraging the target audience  to register in the program by conducting interviews with families and documenting their products.

Challenge:

One of the most important challenges that faced us while working on the project was to reach the beneficiary groups because of their locations in different areas which were difficult to reach easily through modern methods such as using the map, for example, which led to the use of local residents to facilitate access to beneficiaries.

Work strategy and framework:

We worked to overcome the challenges associated with the spatial presence of the beneficiaries through the assistance of a field trip expert to develop a clear and accurate itinerary plan that was divided as follows:

1- Communicate with the beneficiaries, determine their areas of residence, the type of their products, and determine the appropriate time and day to meet them

2- Develop the itinerary of the trip in proportion to the times and locations of the beneficiaries.

3- Building a filming scenario that suits the target audience in all their specialties.

4- Montage, which tells the story of each product.

5- Produce videos, add effects, sounds, and music.