Public Investment Fund 

Building a homeland, whose aspirations are also yours

Small steps, simple initiatives, unseen results of today’s work, will appear tomorrow. But how can we see its impact? The Public Investment Fund is one of the world’s largest sovereign funds. Creating jobs directly and indirectly, investing in promising opportunities locally and globally, creating and establishing companies. It honors the daily contributions that helped build our country brick by brick, believing that small efforts can have a greater impact.

Challenge:

The phrase “investment” is associated with future long-term projects, making it difficult to relate or see our daily impact as an investment. How to make the target audience feel related to PIF directly? 

Work Strategy:

We worked on the National Day ad for the Public Investment Fund; the idea was to highlight the various types of investments that we live and see every day, such as investing with effort, time, and science. While also reviewing diverse personalities who strive every day and endure conditions, difficulties, and suffering to achieve personal and national success.

Framework:

• Developing creative idea and communicating messages.
• Manage the project and supervise the production partner.
• Advertising photography and production.