National Unified Procurement Company (NUPCO)

Quality of healthy life, with sustainable solutions

Nupco has been considered the leading company in the unified medical procurement services field for governmental hospitals in Saudi Arabia, and it achieves to improve the performance level of hospitals health care through providing the needs of hospitals at the right time, place, and cost through multiple services and sustainable solutions that verify the objectives of the health sector transformation program of the 2030 vision.

And from there, our role at Meshbak evolved into highlighting these accomplishments by creating content that complements nupko’s digital strategy while also creating a positive and strong mental image in the overall audience

Challenge:

Although Nupco does remarkable work in the governmental health sector, there’s a lack of awareness about  these services, their work, and their effectiveness in improving the quality of healthy life, in addition to the difficulty and complexity of nupko’s field’s terminologies and its logistics services, which weakens nupko’s overall audience reach

Work strategy:

Meshbak’s team has begun planning the project’s plan, including deadlines, work steps, studying and analyzing Nupco’s current situation, and determining the targeted position, by holding an exploratory workshop to study the company’s direction and benchmarking.  Based on the workshop’s results, we developed a digital communications strategy including primary and secondary social media platforms, and a publishing  plan that  has the right dates for local and international occasions. In addition, we used the listening and monitoring tools to follow up and measure the performance of the digital accounts and present monthly reports

Workframe:

• Digital strategy building
• Developing art direction of social media posts
• Developing social media content convey Nupco’ messages
• Social media fixed and GIFs designs
• Producing a documentary video to highlight Nupco’s efforts during the Hajj season

Numbers and statics:

6,824 impressions on twitter in 6 months

70K impressions on LinkedIn in 6 months