An identity celebrating creativity and excellence

Supported by the Ministry of Culture, the Fashion Commission contributes to the development of Saudi Arabia’s fashion sector and the visibility of its talent. The Saudi Fashion Awards form part of this direction, celebrating creativity and recognising those who help shape the sector. Meshbak contributed to the awards’ brand identity and marketing strategy, expressing their cultural and creative character through an identity aligned with the Commission’s vision and the project’s direction.
Work strategy:
The work began with meetings and discussions with the client team to understand the awards’ nature, objectives, and intended direction. These insights informed a brand strategy that connected the brand’s personality with its target audiences and established a shared foundation for its visual identity and communication.
The visual identity was developed in line with the Fashion Commission’s vision and team recommendations, balancing the sector’s creative and cultural dimensions. This work was complemented by a marketing strategy that defined the brand’s personality and tone of voice, incorporated competitor analysis, and established approaches to internal and external communication. The identity was then applied to stationery, presentations, and marketing materials. Detailed guidelines brought the identity elements and usage rules into a single reference, supporting consistency across the awards’ materials.
Framework:
• Brand Strategy: Defined the brand’s direction through client discussions and an understanding of the awards’ objectives and audiences.
• Visual Identity: Developed an identity reflecting the awards’ creative and cultural character, aligned with the Fashion Commission’s vision.
• Marketing Strategy: Defined the brand’s personality and tone of voice, analysed competitors, and established approaches to internal and external communication.
• Brand Applications: Designed stationery, presentations, and marketing materials.
• Brand Guidelines: Documented the identity elements and their usage rules to support consistent application.