An identity connecting innovation and sustainability

Supported by the Ministry of Culture, the Fashion Commission works to develop an ecosystem that nurtures creativity, builds capabilities, and strengthens Saudi Arabia’s position in the fashion sector. Within this direction, ICSM connects materials innovation with the sector’s future. Meshbak’s role as a creative partner encompassed the center’s visual identity and communication and marketing strategy, expressing the project’s purpose and supporting its introduction to its audiences.
Work strategy:
The work focused on creating a visual expression that brings innovation and sustainability together, connecting the center’s identity with its area of focus within the fashion ecosystem. The visual identity was developed alongside the communication and marketing strategy, aligning the center’s visual presence with the way it presents itself and its project.
The identity extended into introductory and communication materials, from the project profile to digital and print applications, templates, and project signage. This connected the visual elements with their practical uses, creating a cohesive presence across materials. A brand guidelines manual completed the work, documenting the identity and establishing a reference for consistent application across its visual details.
Framework:
• Visual Identity: Developed the center’s visual identity.
• Communication and Marketing Strategy: Established the center’s communication and marketing direction.
• Project Profile: Developed a profile introducing the center and its project.
• Brand Guidelines: Documented the visual identity elements and their usage rules.
• Digital and Print Applications: Designed digital and printed materials and templates aligned with the identity.
• Project Signage: Designed project signage consistent with the visual identity.