BABA Khabbaz
Eid is a season shaped by joy, hospitality, and shared moments. In this context, Baba Khabbaz saw an opportunity to turn Eid into an integrated experience that shares in people’s celebration and strengthens the brand’s place in their minds. The project was developed to build a fully integrated seasonal campaign that captures the spirit of the occasion and presents the products through a unified visual and communication experience, strengthening the audience’s connection with the brand and giving it a stronger presence and impact across social platforms and branches.
Strategy:
Baba Khabbaz positioned the campaign as an expression of its brand during the Eid season, giving its products a stronger presence in the audience’s memory. Meshbak played a strategic creative role in translating this direction into an integrated campaign, starting with the campaign concept and visual identity and extending to content development, slogan creation, digital activation, and the in-store experience.
The work began with understanding the dynamics of the Eid season and audience behavior, then moved into developing a visual language and marketing messages tailored to the occasion and designed to strengthen visibility, engagement, and purchase, ultimately supporting the client’s goals of impact and meaningful participation during Eid.
Framework:
- Developing the campaign’s creative concept and core message.
- Building the seasonal visual identity and its application elements.
- Crafting the slogan and marketing messages tied to the occasion.
- Designing campaign materials for social platforms, the app, and the website.
- Developing branch materials, point-of-sale assets, and printed applications.
- Producing the campaign’s static and animated designs.
- Preparing the media plan, targeting strategy, budgets, and KPIs.
Strategy:
Baba Khabbaz positioned the campaign as an expression of its brand during the Eid season, giving its products a stronger presence in the audience’s memory. Meshbak played a strategic creative role in translating this direction into an integrated campaign, starting with the campaign concept and visual identity and extending to content development, slogan creation, digital activation, and the in-store experience.
The work began with understanding the dynamics of the Eid season and audience behavior, then moved into developing a visual language and marketing messages tailored to the occasion and designed to strengthen visibility, engagement, and purchase, ultimately supporting the client’s goals of impact and meaningful participation during Eid.
Framework:
- Developing the campaign’s creative concept and core message.
- Building the seasonal visual identity and its application elements.
- Crafting the slogan and marketing messages tied to the occasion.
- Designing campaign materials for social platforms, the app, and the website.
- Developing branch materials, point-of-sale assets, and printed applications.
- Producing the campaign’s static and animated designs.
- Preparing the media plan, targeting strategy, budgets, and KPIs.
