In pursuit of creating an educational experience that balances academic excellence with national and Islamic values, Futuristic Learning Schools FLS were established to provide an innovative environment that nurtures well-rounded students, fosters creativity, and strengthens the connection between families, educators, and the community.
As a creative partner, our role at Meshbak was to shape the schools’ brand presence by unifying the visual identity across all digital and print channels to reflect professionalism, distinction, and modernity. Our work extended beyond design to include a holistic marketing campaign that communicated the schools’ message with clarity and impact, aligning with their vision for the future.
Strategy:
Driven by our deep understanding of the schools’ identity and aspirations, we built their brand from the ground up, starting with a unified visual identity that embodies their values and ambitions and ensures coherence and distinction across all mediums. On this foundation, we developed an integrated marketing campaign encompassing concept creation, messaging, creative direction, and digital content production, followed by a comprehensive promotional plan and performance measurement to achieve the desired outcomes.
Framework:
Developing the Brand Identity.
Brand Identity Guideline.
Developing Printed and Digital Applications.
Developing and Implementing the Marketing Campaign.
Developing Creative Content for the Campaign.
Executing the Campaign, Managing Promotions, and Monitoring Performance.