Mute Your Hunger

In everyday moments, whether you’re in a meeting, laughing with friends, or enjoying a morning lecture, hunger can strike and interrupt your flow. What do you do?

At Meshbak, we say, #mute your hunger. This slogan captures the essence of our campaign with Jahez, a standout client known for its lightning-fast, high-quality service. Jahez has become a hero in the food delivery world, rescuing customers from the embarrassment of hunger. With a crowded market and fierce competition in the food delivery sector, we crafted a creative and clear message that sets Jahez apart. The key takeaway: With Jahez, your food is always ready, whenever you are.

Work strategy:

• At Meshbak, we sought an idea that would showcase the unique advantage of Jahez: a quick, hunger-fighting solution that fits seamlessly into daily life with fast delivery and top-notch service.
• We brought this vision to life through a video that portrays hunger as an emotional state that disrupts a person’s focus, whether at the office, at home, or on the playground. Hunger sneaks up when you least expect it, clouding your thoughts and throwing off your balance. The simple solution? Silence it by ordering from Jahez.
• The scenes were carefully selected to reflect Jahez’s insight into those unpredictable moments when hunger strikes, offering a fast, reliable way to regain focus.

Framework:

• Creative Concept & Messaging: Developing a compelling idea and impactful message.
• Scriptwriting & Scene Design: Building engaging scripts & visuals.
• Technical & Art Direction: Shaping the overall approach to ensure alignment with creative and strategic goals.
• Music & Sound Selection: amplifying emotional connection.

Photography & Production: Executing high-quality visuals & production to deliver a memorable campaign.