Roshn Front

With its seamless design and modern services, Roshn Front is one of the leading developments by Roshn Real Estate Group, reimagines the future of integrated communities in line with Saudi Vision 2030. It offers a dynamic blend of residential, commercial, and entertainment spaces, creating a vibrant destination that enhances quality of life and hosts year-round experiences.

At Mashbak, our role as Roshn Front’s creative partner is to elevate their digital presence across all platforms and bring this vision to life.

Strategy:

Entertainment destinations that welcome everyone require a high level of flexibility, especially when it comes to being ready to cover events as they happen. That’s where our work at Mashbak began: by developing a digital presence strategy tailored to the fast pace and dynamic nature of Roshn Front. This included the content plans, marketing calendars, and digital best practices, all designed to stay aligned with the constantly evolving activities of shops and restaurants. 

Our goal was to create a digital presence that reflects the energy, events, and unique features of the destination. To do that, we provided hands-on support with a dedicated team that works ahead of each event, developing content in coordination with the photography team to ensure the visuals and messaging come together seamlessly to tell the full story.

Framework:

• Crafted and executed end‑to‑end digital‑presence strategies.
• Managed social channels daily, delivering swift, high‑touch customer care.
• Produced on‑brand content and visual assets that spark engagement.
• Built a robust in‑house photo library while leading coverage of key events.
• Delivered data‑rich monthly reports, turning insights into actionable improvements.
• Designed, launched, and optimized integrated marketing campaigns.